As all professional marketers know, these days good market segmentation is critical to the success of a campaign....
Other Reviews
Six tips on what to do if success knocks before you’re ready? (Little Gracie at Perth Fashion Festival)
The sun’s shinning outside but your teenage daughter is indoors watching old 80’s movies. Fear not she may be...
Tim Ferguson waves his big stick at the Wild West Comedy Festival
It's been 12 months since Tim Ferguson was last here and while his approach was more relaxed, his wit...
Six tips for successful career shifts (Monster Alphabets at PFF)
Like a lot of uni students of a certain age, I have fond memories of unwinding after a day of intense pondering, with...
Hidden Spaces 2: Richard Woldendorp photography
Having delighted in Robert Junipers studio it was on to multi-award winning landscape photographer Richard...
Will PFF 2012 see poison rings and voodoo (WA designer Alushia-Sanchia)
First up amongst our PFF WA Designer Collection is jewellery designer Alushia-Sanchia. I first became aware of...
Hidden Spaces #1 (Robert Juniper)
Before talking about the Perth Fashion Festival designers there are a few other things to let you know about.Having...
What does it take to be in Perth Fashion Festival WA emerging talent collection?
The Ponder Room loves profiling people who are out there having a go at reaching their dreams or trying to make a...
Superman on Ice (Fremantle Winter Festival)
And I guess the final word should go to Superman ... fly Superman fly!!!I hope this rink comes back again next...
Market Segmentation on Ice #3 (Fremantle Winter Festival)
While at the 2012 Fremantle Winter Festival I also pondered how much people changed when they stepped on the ice....
Market Segmentation on Ice #2 (Fremantle Winter Festival)
Next came ...The you're never too young or too little especially when mum is just infront of you© The Ponder RoomThe...
Market Segmentation on Ice (Fremantle Winter Festival)
In marketing and consumer psychology we’re often asked to segment markets for clients. A recent trip to the 2012...
